Amenities & Soul, Rev360 Renews the Workplace

3198 Magazine, Volume 10, March 2021

Written By
Ben Blanchard

Also Published In
CREJ Building Dialogue Article


Our professional lives have been forever transformed by the pandemic. As we contemplate the gradual return to our workplaces, organizations will face competing pressures of de-densification and financial prudence when evaluating office space. Hybrid working paradigms will emerge helping to soften the initial impacts of this tension, but business leaders will inevitably look for buildings where they’re able to extend their footprint, flag and professional efficacy beyond the hard walls of their leased space. Flexible and wellness-focused amenity spaces, both indoor and outdoor, will be critical to easing the transition back to the workplace post-pandemic, and after over a year of oft muted experiential monotony, the workforce craves that which they’ve so badly missed; connection to authentic place, culture and comrade.

Designed in an initial wave of development along Brighton Boulevard in 2016, Rev360 drew inspiration from River North’s vibrant and self-sufficient neighborhood history and culture. During the earliest design deliberations, the development team, led by Bill Parkhill of Tributary Real Estate and Ed Haselden of Haselden Development, looked to honor the rich history of the site in the expression of the new building. Parkhill’s keen design sense and deep roots in the community, paired with Haselden’s commitment to integrated design and artisan craft as a design-builder, forged a distinct mixed-use development project uniquely suited to its neighborhood and responsive to a patiently waiting and soon re-impassioned workforce.

A network of amenities within Rev360 play an important role in establishing first impressions and driving community culture, but more importantly, these spaces are carefully designed and appointed to fully embrace their role as productive extensions of the workplace. The cantilevered building massing translates to generous expanded amenity space at street level, affording retail and restaurant tenants strong indoor-outdoor connectivity and footprint expandability without impacting the right-of-way or vehicular curbside functionality.

The primary lobby space is carefully scaled and furnished to serve as a common flexible work environment for all building tenants, creating a ground floor nexus space that sparks community within the building and graciously welcomes community from the surrounding neighborhood. A network of surrounding and interconnected amenities, from food to fitness, establish the lobby as a 24-7 living room for the building, perfect for an early coffee meeting, a working lunch or an evening cocktail hour. Terraces on every level provide office tenants direct, seamless access to fresh air and a change of scenery during their fluid and expanded workday, while a rooftop community terrace creates a convening place for cross-pollination and social interaction. Striking art installations, curated by NINE dot ARTS and inspired by the thriving RiNo art scene, deliver distinct neighborhood identity inside and out. This differentiated suite of amenity spaces creates a rich and fluid workplace landscape, well suited for the emerging hybrid work paradigm.

With choice at the heart of this new work paradigm, and with recently upgraded home workspaces remaining integral to the workplace ecosystem, it is also critical for the post-pandemic workplace to offer something intangible beyond predictable space and reliable resources, a place top talent want to be, regardless of the task at hand, a place that feels truly tailored to company culture with latent personality. The lobby at Rev360 creates an unmistakable first impression for the building, celebrating the cohesive integration of industrial legacy, impactful local art and raw natural materiality. The lobby is at once rugged and refined, understated and bold, elegant and approachable, creating a distinct architectural brand for the building - effortless design always - mediating naturally between casual home office and composed corporate culture.

Upon arrival, visitors are greeted by an elegant wood grille ceiling cloud, gently guiding you from the entry doors to the elevator lobby. Along the way, a rugged weathered steel rebar screen wall stands in counter poise with local artist, Romelle’s kinetic triptych. On your left, the textural richness and smooth glide of a cold-rolled steel barn door connects the lobby to adjacent retail and café space, while curated furnishings to your right offer a variety of ways to engage and create community. The space merges the elegance of an art gallery with the energy of your favorite coworking space and the comfort and bespoke character of a boutique hotel lounge, pairing flexible use with undeniable character.

As Denver’s mixed-use development market remains strong, and organizations make plans to strategically emerge from Denver’s safer-at-home framework positioned for success, office space will play a critical role in expressing organizational health and aspiration, as well as gratitude to a dedicated and resilient team. Beyond the often-familiar menu of workplace amenities, authentic workplace design can play a critical role in re-establishing office culture and workplace camaraderie, post pandemic, reinforcing a sense of belonging and commitment to organizational purpose. Rev360’s integration of industrial legacy, immersive art and tailored design imbues a vibrant sense of place, culture and community, uniquely suited for a long-awaited workplace homecoming.

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